Arkansas Southern Charm: ‘Meet Searcy’ | Small Business Revolution: S4E1

{an2}- Hey I’m Amanda Brinkman and
I’m the chief brand officer {an2}at Deluxe and the host of the
show you’re about to watch. {an2}So Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs. {an2}We believe they have the power
to bring people together. {an2}And we wanted to use what we do at Deluxe {an2}to help them succeed. {an2}Our hope has always
been that entrepreneurs {an2}can watch the show and learn
something that helps them. {an2}But the episodes are
only a half an hour long {an2}and we always show you
every step of the process, {an2}so if you want to learn a little more {an2}come check us out at {an2}Your town doesn’t have to win {an2}the half million dollar makeover {an2}for the Deluxe team to
work with your business. {an2}What we do on the show is
what we do all the time. {an2}For five and a half
million small businesses {an2}across the country. {an2}We just don’t always bring cameras. {an2}So remember to shop
local and enjoy the show. {an2}(crowd chanting) {an2}- Rolling.
– Can we get the {an2}door back there? {an2}- [Man] Okay let’s keep five, six. {an2}Okay.
(crowd chanting) {an2}Now is that feed live? {an2}- [Man] Feed’s live. {an2}- Okay.
– [Man] Let’s be quiet. {an2}(overlapping voices) {an2}(multiple voices talking) {an2}- [Man] Five, four, three, two, one, go! {an2}- Okay, so we are about 30 seconds out, {an2}this is a big deal. {an2}The place is packed, {an2}there’s a half million dollar investment {an2}from Deluxe on the line, {an2}and this entire project is all
about the small businesses. {an2}And the stakes keep getting higher. {an2}Okay, that’s my cue. {an2}(crowd chanting) {an2}- [Woman] I am so excited
to share, that the winner {an2}of the Small Business Revolution
– Main Street Season Four {an2}is Searcy, Arkansas! {an2}(crowd cheering wildly) {an2}(energetic music) {an2}- [Narrator] Small
towns across the country {an2}are fighting for their survival, {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little
money, a lot of experience, {an2}and thousands of hours of
work into one small town, {an2}focusing on the businesses {an2}at the heart of their main street? {an2}What started as an idea
became a national movement, {an2}with over 30,000 towns nominated
for the $500,000 makeover {an2}and more than a million
votes cast for the winner. {an2}- [Man] Hello, Searcy! {an2}(crowd cheering wildly) {an2}- [Narrator] In its fourth season, {an2}the Small Business
Revolution is headed south {an2}to Searcy, Arkansas and a
new town in a new region {an2}will present a fresh set
of challenges to tackle, {an2}both for the small businesses {an2}and for the community as a whole. {an2}So Amanda Brinkman and her
team of marketing experts {an2}at Deluxe are going to
work, and they’re not alone. {an2}Renovation expert and
co-host Ty Pennington {an2}will be working with
the team to rehabilitate {an2}the town’s buildings while
a whole cast of experts {an2}help rehabilitate its businesses. {an2}Every episode, we’ll be working
with a new small business {an2}to see if we can change the odds. {an2}If, together, we can start a revolution. {an2}(music) {an2}(country music) {an2}- How long have you had that hat? {an2}- Well hats with me
are like relationships, {an2}you know, they’re not long-lasting {an2}but they’re amazing when I have them. {an2}(laughs) {an2}- I feel like you’re kind
of all hat and no cattle. {an2}(laughs) {an2}(clap) {an2}Look at this amazing,
beautiful countryside {an2}- I love it {an2}- I mean this is what people think of {an2}when they think of Arkansas, {an2}and we’re gonna show you
an amazing small town. {an2}(country music) {an2}- [Ty] So who are we meeting right now? {an2}- [Amanda] We’re meeting
Mat and Amy, town leaders. {an2}- [Ty] Yes, all right! {an2}- [Amanda] We’re here!
– [Ty] Woohoo! {an2}- Welcome to Searcy! {an2}- Welcome, welcome to Searcy town {an2}- Mat!
– How are you? {an2}- Hi!
– Good to see you. {an2}So happy to have you. {an2}- You ready for this? {an2}- I am ready.
– Good deal. {an2}Well this is downtown Searcy. {an2}(music) {an2}- [Ty] That looks like
it’s got some history. {an2}- That courthouse was built in 1871, and {an2}- [Mat] It’s the oldest
operating courthouse in Arkansas. {an2}- [Ty] Really?
– [Amy] Yes {an2}- [Amanda] I mean, I love
all the art downtown, {an2}the murals by Jason are gorgeous, {an2}Art Alley was such a great idea, {an2}- Yeah, so that’s a fairly new thing, {an2}yeah we started to think art project, {an2}and it’s all about this
concept of place-making. {an2}You create spaces for the
community to come together {an2}around arts and culture, and it’s worked. {an2}It’s been amazing for our town. {an2}- I mean, I think everybody
likes Mayberry, right? {an2}I can’t go anywhere in this
town that I don’t know people. {an2}- No. {an2}You can’t walk down the
street without shakin’ hands {an2}or hugging somebody, and
they look out for each other, {an2}and that’s pretty special. {an2}- We’re 30 to 45 minutes from {an2}just about anything you wanna do {an2}in the state of Arkansas, {an2}but still come back to your {an2}quiet little close-knit community. {an2}- It’s the city where thousands live {an2}as millions wish they could. {an2}You know, we’ve seen a big
revitalization here downtown, {an2}you know, just in the
last five years or so {an2}a lot of new businesses coming downtown {an2}- [Woman] Since 2014, 2015,
there’s really been a big push {an2}and it’s just so sweet
to see mom-and-pop stores {an2}and young people coming down here {an2}and putting in businesses and
seeing it come back to life. {an2}- Just ever since Deluxe
has come into town, {an2}it’s been so much easier to connect {an2}with nearby business owners. {an2}It’s just been incredible strengthener {an2}- It’s deepened our relationship {an2}- Deepened our relationship. {an2}- You can feel like, this
energy buzzing throughout, {an2}Just this shift and this change, {an2}it’s feeling a bit more
lively, not so static. {an2}The hard work is worth it. {an2}- So I think sometimes when you do come {an2}to some of these main streets
that have cute businesses, {an2}people always look at
it and say, well like, {an2}”This main street’s fine,
everyone’s doing great.” {an2}I mean, is that the reality? {an2}- It’s really not, you know, {an2}everyone struggles in retail. {an2}It is great to have events downtown, {an2}and when we do a Beats n’ Eats {an2}or a Get Down Downtown Festival, {an2}we’ll have thousands and
thousands of people come. {an2}The key is to get them into the doors {an2}and to get them to come back that next day {an2}and shop and eat and really {an2}make Searcy a part of their lives. {an2}- Trying to make a conscious decision {an2}to eat locally more, and
to shop locally more, {an2}even if it’s a couple of purchases a week {an2}can make a huge difference {an2}to people and families who
are within your community. {an2}- And you have to have people
that really wanna invest {an2}in downtown, ’cause that’s what it is {an2}- That’s the key. {an2}- It’s like, you have to commit. {an2}And be like, “I’m gonna put my business, {an2}”I’m gonna put my trust
that this is gonna grow.” {an2}(music) {an2}- It’s really a leap of faith in Searcy {an2}to open your own business. {an2}- I think that people love
the idea of shopping locally, {an2}but they don’t really realize
the true impact that it has. {an2}- Were it not for the small businesses, {an2}we wouldn’t exist the way we do. {an2}- Searcy used to be agricultural, {an2}and then in the 40s and the 50s, {an2}that’s when they really realized industry {an2}was the new thing, {an2}and they went out and they
recruited really heavily. {an2}And so that’s where Searcy’s economy was, {an2}it was industry. {an2}- When a lot of those jobs went away, {an2}the oil and gas industry
came in sort of at a time {an2}and it was sort of looked
at as a savior of Searcy. {an2}- It was just a great time if you will. {an2}Employees made a great deal of money {an2}from probably ’06 to about 2011 {an2}was the main area of time it was {an2}- Which was good for us,
– Boomin’ {an2}- ’cause the recession hit in 2008 {an2}- It buffeted our community,
that’s exactly right. {an2}- Yeah {an2}- Those jobs came for a little while, {an2}and when gas prices and oil prices {an2}went down, Searcy struggled for a while. {an2}- These businesses used to be {an2}natural-gas-related businesses. {an2}This particular plant had about
300 employees at one time. {an2}The one across the street was about 350. {an2}And the one around the corner from that {an2}was about 700 at one time. {an2}I mean we talk about one
person in each business 700, {an2}there’s a family behind that. {an2}- And now we’re kind of
moving to small business, {an2}and tourism, and we’re
really trying to broaden out {an2}where we can grow Searcy from. {an2}- One of the great things about {an2}a strong small business sector {an2}is that local businesses tend to give back {an2}to the community in significant ways. {an2}And nowhere is that more
true than in Searcy. {an2}- We have a very giving community, {an2}and you can even see
that in our businesses. {an2}Whether it’s a non-profit, a restaurant, {an2}a church, a school, we
really have that sense {an2}of giving back to the
people who need the help. {an2}- We have 443 registered
non-profits right here in Searcy, {an2}and that’s with a population of 24,000, {an2}so it just shows there’s a lot of people {an2}out there helping each other. {an2}- One of the most-supported aspects {an2}of the non-profit community here {an2}is sadly among the least-supported
nationwide, foster care. {an2}Searcy’s commitment to stepping in {an2}and taking care of kids
when their families can’t {an2}is unlike anything I’ve ever seen. {an2}- Searcy just has an
amazing heart, I think. {an2}Unfortunately, the need is great, {an2}you know, with foster care. {an2}I think it’s exciting to
see families stepping up {an2}to meet the need and that
stems from our belief system. {an2}We are a very strong, Christian community. {an2}We are in the Bible Belt, you know, {an2}and so there’s a church on every corner. {an2}- We definitely deal with
some of the stereotypes. {an2}We’re a small town, we’re in the South, {an2}we’re rural, we’re a dry county. {an2}- Once upon a time, it was the stereotype. {an2}It was very stereotypical
conservative, white, {an2}I think it’s transitioning to inclusive. {an2}If the city doesn’t wanna
die, it has to change. {an2}- Like any other community in the South, {an2}we struggle with what the unknown is. {an2}We’re very comfortable,
and that comfort zone {an2}that we have around us. {an2}- Searcy wants to grow. {an2}You have that one camp that
wants to be progressive, {an2}you have that other
camp that wants to grow, {an2}but they wanna do it kind of
how they’ve always done it. {an2}And so I think that internal struggle {an2}has really been evident,
and I think it’s growing. {an2}- We’re not an Austin, I
mean we’re not gonna be {an2}hanging rainbow flags from
our windows any time soon. {an2}Searcy’s not ready for that,
at least at this point, {an2}but it’s not stagnant, either. {an2}- Yeah {an2}- It’s moving
– definitely growing {an2}- Change is hard for a
lot of people to accept, {an2}but to me, change is inevitable. {an2}- I’m hopeful that we can
as a city come together, {an2}and say, you know, “We
welcome every walk of life, {an2}”every color of skin,” {an2}and if you wanna improve this community, {an2}come on, come be a part of it. {an2}(music) {an2}- I think Searcy is evolving
and it’s not a straight line. {an2}It’s more like a squiggly mass. {an2}It’s not just this progression. {an2}And so we’re somewhere
in this squiggly mass, {an2}Searcy is, and we’re not
you know, Portland, Oregon, {an2}but I wouldn’t still
be here after 10 years {an2}if I didn’t have hope. {an2}- A squiggly line. {an2}That sounds like a pretty good description {an2}of human progress in general. {an2}And it’s not like Searcy is
the only town in the country {an2}where it’s not always easy to be yourself. {an2}But we’re here to help Searcy thrive. {an2}And inclusion and diversity aren’t just {an2}fundamental American values, {an2}there’s a huge amount of data
that connects those qualities {an2}to a town’s economic success. {an2}This kind of change has to
come from within, though. {an2}And as applications started rolling in {an2}for the six entrepreneurs {an2}Deluxe would work with on the show, {an2}we got to see the true breadth {an2}of what Searcy has to offer. {an2}We received over 200 applications in all, {an2}and the team at Deluxe painstakingly {an2}narrowed that down to 12 finalists {an2}who will pitch our panel
on why they should be {an2}one of the six businesses
featured on the show. {an2}We need to represent the
right main street mix. {an2}Food, shopping, services, {an2}a downtown needs all of them to thrive. {an2}As it shook out, we ended up with {an2}three amazing restaurant finalists. {an2}- Savor & Sip, established 2018. {an2}I’ve always wanted to be
a small business owner {an2}and I love making crepes,
I love cooking for people, {an2}I love, like, hosting people {an2}and making them feel taken care of. {an2}- Whilma’s Filipino
Restaurant, established 2009 {an2}- Back at home, we would always
eat with a lot of people. {an2}We always eat like family. {an2}We built a restaurant where it’s a spot {an2}for the whole community. {an2}- It’s like you’re in the Philippines. {an2}- Jessie Hohenstein, The Cookie Basket. {an2}I’ve owned it since 2015. {an2}It’s so much more than just dessert. {an2}The salads, the sandwiches, the burgers, {an2}the plate lunches. {an2}I wanted a place for everybody. {an2}It’s just a way to connect with people. {an2}- [Amanda] Retail is key for foot traffic, {an2}and a “shop local” culture. {an2}But between big box stores
and online competition, {an2}it’s becoming incredibly difficult {an2}for small shops to make it work. {an2}So we put four retail
businesses in our final 12. {an2}- Taylor Wolfe, Blackbird
Clothing, established 2007. {an2}I want to get people in the store, {an2}because I love to help
them, and to kind of {an2}get them out of their box. {an2}Maybe their comfort zone
and try something new, {an2}like, I love that. {an2}- Jose
– Catrina {an2}- El Mercado Cavadas
– Established 2017 {an2}(spanish) {an2}(spanish) {an2}(spanish) {an2}- Ryan Gibbons, Monk’s
Habit Antiques & Games, {an2}established 2016. {an2}I’m a second generation antique guy. {an2}We do a lot of vintage clothes,
a lot of vintage records. {an2}I love the stories behind
the items that I have. {an2}- I’m Glenn
– Loretta {an2}- Pollard Studio
– Established 2007 {an2}- People are bringing
me pieces of their lives {an2}and I’m puttin ’em in
a frame for their wall. {an2}Sometimes it’s priceless. {an2}Sometimes it’s only priceless to them, {an2}but you know it is, so you know, {an2}you have to treat it like it’s your own. {an2}- [Amanda] The downtown
is actually a little heavy {an2}on professional services. {an2}Accountants, lawyers, et cetera, {an2}so we focused on two
unique service businesses {an2}that could really help
make Searcy a destination. {an2}- I’m Nicole
– I’m Casey {an2}- And we’re Nooma
– Established 2017 {an2}- It’s all about the things
they discover in that room, {an2}but then they can take it outside. {an2}And it affects every aspect of their life. {an2}- Susan Nolte, Glass From The
Past, established in 1997. {an2}I have a stained-glass
shop here in Searcy. {an2}It’s becoming really
popular in homes again. {an2}And I would love to
teach younger generations {an2}because it is a dying art. {an2}- [Amanda] Every year we’re looking for {an2}what makes this particular town unique. {an2}In Searcy, the thing that stands out most {an2}is their universal
commitment to giving back. {an2}So it’s only appropriate that {an2}two of our 12 finalists are non-profits. {an2}- Jo Ellis, Make. Do. Established 2017. {an2}We offer classes to the public, {an2}and then we also are looking for ways {an2}to specifically engage vulnerable people {an2}in our community through
creative activity. {an2}- Sean Hudkins, Zion Climbing
Center, established 2005. {an2}The mission of Zion is
to create a safe space {an2}where anybody can be accepted, be healthy, {an2}and be in true community. {an2}- And finally, in our fourth
season doing the show, {an2}we’re getting to break new ground {an2}by having our first true startup {an2}make it into the final round. {an2}- Coty Skinner, Arganic
Woodwork, established 2019. {an2}I was creating tables for foster families {an2}and donating ’em and
articles were being written, {an2}and calls were comin’
in, and I’m just like, {an2}”What if we do this full time?” {an2}And my wife was like, “Go for it.” {an2}- Hello {an2}- Hey and how are ya. {an2}- Hi, I’m Ryan.
– Hi, Ryan. {an2}- Hi, Amanda
– How are you? {an2}- Great to see you again {an2}- How’re things? {an2}- First of all, thank you for
your service to our country. {an2}- Oh, it is my pleasure. {an2}- We are very grateful. {an2}- How is business? {an2}- It is awful.
(laughter) {an2}- I really appreciate you {an2}- It is terrible. {an2}(laughter) {an2}It could not be worse. {an2}- It’s really inconsistent, {an2}is like the best way to say it. {an2}I think the idea in the first place {an2}was to do, coffee shop and
then a few other things {an2}and now, we’re like,
sandwiches and salads and soups {an2}and desserts and then all
of the crepes that we have, {an2}and it’s just become like, actually a lot. {an2}- Not many people know
about Filipino food here. {an2}Some people, even locals,
they think it’s Mexican food, {an2}but then they get shocked, it’s like, {an2}”It’s not Mexican food at all.” {an2}(laughter) {an2}- I’ll get like, a $4000 line of credit, {an2}and then I’ll pay it off, {an2}and then next thing you
know, a month or two later, {an2}I need to get another
small line of credit. {an2}So it’s like, I’m just,
I’m treading water. {an2}- First, three months
we had to pay the rent {an2}outta the bucket, like
first two or three months. {an2}- Yeah, we were definitely {an2}- What is this bucket? {an2}I want a bucket like that. {an2}(laughter) {an2}- Out of his pocket.
– Oh, I got you. {an2}- We have a few stragglers in the evening, {an2}and that’s it, you know, {an2}so whatever we do for
lunch, that’s our income. {an2}- We came into it thinking {an2}it would be really neat to franchise, {an2}’cause we love it and we
believe in what we’re doing, {an2}so we would love to grow, {an2}but we have three studios. {an2}Two studios are paying for the other. {an2}The orders are kinda dwindling
in, a little at a time, {an2}and then I’m having to
try not to price myself {an2}out of getting that job, {an2}but at the same time, it’s like, {an2}”Any job is better than
no job,” you know? So, {an2}- I’m tryin’ to write my
story down to tell you, {an2}and all I’m comin’ up with is, you know, {an2}”frustrated artist tries
not to starve to death.” {an2}(laughter) {an2}- I feel like that’s almost
everyone’s story here. {an2}- Exactly. {an2}- [Amanda] From one town to the next, {an2}small-town business owners {an2}face so many of the same hardships. {an2}But part of choosing the final six {an2}will be matching our skill
set to the specific obstacles {an2}keeping each of these
businesses from truly thriving. {an2}- The reason you’re kind of treading water {an2}just because you’re the only
one that can do all the things? {an2}- There’s not enough hours in
the day or night, you know? {an2}- Are you turning projects down? {an2}- Oh yeah. {an2}- We have 45 employees, but I think {an2}we bit off more than we
could chew, actually. {an2}Was I arrogant thinking we
could do this, you know? {an2}I can’t think about franchising {an2}if I’ve endangered our
money, or the 45 people, {an2}sorry
– Don’t apologize {an2}- We depend more on students. {an2}- What percentage of your
customers are from the school? {an2}- Like, 80% {an2}- That’s significant. {an2}They’re not in school,
you know, the full year. {an2}- I have multiple professions. {an2}I’m a pastor, a college
theater professor as well. {an2}And have not had as much time or money {an2}to devote to the business. {an2}- Monday, we had a decent day. {an2}I mean, we did 500, 600 bucks. {an2}But then yesterday, we did 50 dollars. {an2}I mean, I might as well have gone home. {an2}- We don’t really know a lot
about the financial side of it. {an2}My dad has handled most of that. {an2}- Is your father part
owner in the business? {an2}- Yes. {an2}I feel like I don’t have the
authority to do everything. {an2}- [Amanda] Regardless of the industry, {an2}there is one challenge {an2}that we hear over and over, {an2}more than anything else combined. {an2}How do I get people in the door? {an2}- How are you marketing
the business at the moment? {an2}- We’re not. {an2}- We don’t have a web site. {an2}That’s not my strong suit. {an2}- I mean, you’ve been in the business, {an2}in the building for 10 years, you said, {an2}and you really don’t have
any signage out front. {an2}- Right. {an2}- I mean the first time we walked by, {an2}I had no idea it was there. {an2}I mean that’s kind of a
red flag, a little bit. {an2}- I had a marketing class in college, {an2}and I think I slept through it. {an2}(laughter) {an2}- What? {an2}Marketing is fascinating,
how did you sleep through it? {an2}- It must’ve been the professor. {an2}- If you were to give the
fiscal health of your business, {an2}the financial health of
your business a grade, {an2}A being, “We’re rollin’ in it,” {an2}F being, “Ugh.”
– Well said {an2}(laughter) {an2}- Where would you fall? {an2}- Probably a C. {an2}- Answer at the same time, ready, go! {an2}- C
– D {an2}(laughter) {an2}- I would give us an A. {an2}But in order to grow, to move forward {an2}with what Jo’s vision is, {an2}it would not be sufficient, I think. {an2}- Unfortunately it’d be an F. {an2}It’s hard to get business
when no one knows you exist. {an2}- Are you making good money? {an2}- A D. {an2}- A D?
– I would agree with that. {an2}- You’re not failing, that’s good. {an2}(laughter) {an2}- Not completely failing, a passing grade {an2}- We’ve maxed out credit cards, {an2}and we’ve had help from family, {an2}and that’s how we’ve stayed in business. {an2}- We now have 12 businesses
sitting in front of us {an2}from the town of Searcy that
have all got great stories, {an2}and all got great opportunities
and great challenges {an2}in front of them, and the simple question {an2}for the both of you is
why should we choose you? {an2}- Our story’s kind of, I
feel like it could be a place {an2}where cultures could connect and interact. {an2}- We’re in the deep South, {an2}it’s easy to feel outside the bubble here. {an2}You might, if you have contrary views, {an2}we have a lot of students
who are queer or trans {an2}that getting a job in
Searcy is very difficult, {an2}and so I could give them little odd jobs {an2}here and there to help them. {an2}- We have our community, {an2}but there are micro-communities
within our community. {an2}When we initially got our location, {an2}we wanted to take these communities {an2}and bridge them together. {an2}That has always kind of been our passion. {an2}- Why did you decide to start
Nooma in the first place? {an2}- I’m gonna cry. {an2}I needed a place to escape. {an2}I went to a yoga class that honestly {an2}brought me down to my knees
and brought me to tears, {an2}and I was like, “I didn’t
realize what I was doing. {an2}”I’ve been running away from
my problems this whole time.” {an2}And so it was a huge awakening to me, {an2}and in that moment I was
like, “I’ve gotta share this.” {an2}- We’re a pretty unique couple in Searcy. {an2}Probably don’t need to say that. {an2}And I also wanna show,
like, you don’t have to be {an2}what small business owners
have historically looked like. {an2}You can be young and female and LGBT, {an2}like you can be all those things, {an2}and people can, will still
come to your business. {an2}’Cause that was like, a
really big fear of ours. {an2}- There’s 23,000 kids that age out {an2}of the foster care system every year. {an2}Out of that 23,000, 20%
go immediately homeless. {an2}And so, as a business now,
I can employ those kids, {an2}and bring something to the community. {an2}- We come over from the Philippines. {an2}My husband and my four kids, {an2}to have the children a better future. {an2}I want this restaurant to
mean as much to Searcy, {an2}as Searcy has meant to me. {an2}- [Amanda] Now we’re down
to the unenviable task {an2}of choosing the six businesses. {an2}By the time they’ve made it this far, {an2}everyone deserves to win. {an2}Whilma’s Filipino Restaurant,
the fact that it offers {an2}a different kind of cultural
experience to Searcy, {an2}but also can be a draw for tourism in, {an2}I think makes them a really
compelling business to feature. {an2}- Okay, Savor & Sip, it
feels like they really need {an2}kind of that outside help {an2}to really get control of the finances. {an2}- Yeah. {an2}- I think they need a
little bit of definition {an2}of what the place is. {an2}- Cookie Basket in downtown delight {an2}there are three new
restaurants that are popular {an2}that I think have impacted
Jessie’s business. {an2}That’s a tough problem to solve. {an2}- Okay, I think Arganic
being a true startup, {an2}we’ve never worked with a
startup in all three seasons. {an2}The only thing we need to think about is, {an2}can we do this if he stays in his garage? {an2}- What I’m probably a
little more concerned about, {an2}is where’s the market? {an2}He can’t be charitable {an2}if he’s not running a successful business. {an2}- Okay, well let’s talk about {an2}Monk’s Habit Antique & Games. {an2}I really love Ryan’s
mission at Monk’s Habit, {an2}but I mean, he’s only
open two days a week. {an2}This isn’t his only source of income. {an2}It just feels like there’s
other businesses here {an2}that are reliant on this to
support their entire family. {an2}- Zion Climbing Center, there’s
so much that we could do {an2}to help them be, like a fitness center, {an2}a community gathering place. {an2}- How far can we stretch our dollars {an2}from a physical change standpoint? {an2}I mean that’s, {an2}- I think
– I mean lighting alone {an2}would blow our budget.
– Yeah {an2}- Before we make a decision on Zion, {an2}should we talk about the others? {an2}- Let’s talk about the others, yeah. {an2}- I feel like I wanna choose
Make. Do. because I love Jo. {an2}It sounded like she had a good year, {an2}or Make. Do. had a great year last year. {an2}I feel like they’re in
better shape than Zion. {an2}- The other thing too, is that Make. Do. {an2}doesn’t need a lot of
help with their marketing. {an2}- I think we could help her a
little bit behind the scenes. {an2}- Okay. {an2}- Blackbird Clothing, I love
Taylor, I loved her story. {an2}Hers, I feel is, you
know, a business owner {an2}who is sort of frustrated and
she doesn’t know what to do. {an2}She knows she should
be doing social media. {an2}She knows she should be on top of that. {an2}We could give her a few tools, {an2}and help her get back on track {an2}without having to be part of the show. {an2}- Look, what I’d be prepared to do {an2}for the businesses that
aren’t making it through {an2}to the series is make myself
and my team available, {an2}and we can walk them through the tools {an2}and the systems that are
available to them through Deluxe {an2}and monitor their progress
through that method {an2}- Okay. {an2}- Glass From the Past. {an2}- It’s surprising that
she’s been able to survive {an2}without even being online. {an2}Like, how do people find her? {an2}Especially since 90% of her
business is out of town. {an2}- Right, she’s turning away business {an2}- She just needs to take
that step and hire someone, {an2}and I think she’ll just
see the whole thing {an2}flip on its side. {an2}All right, let’s put a pin in it, huh? {an2}- Yeah. {an2}- Pollard Studio. {an2}- It’s hard to create more demand {an2}for a declining business area. {an2}I mean, we could tell his story, {an2}but if you look at his website, {an2}his story is already out there. {an2}He’s done a nice job of showing the value {an2}of having a custom frame
on a piece that you love. {an2}- And so the only thing that would be left {an2}for us to kind of help them accomplish {an2}is to your point, creating
demand for a declining category. {an2}- Yeah
– Okay. {an2}- There are two more we
haven’t talked about. {an2}- El Mercado {an2}- This would be an amazing
opportunity to talk about {an2}how do you, kind of, open up conversations {an2}around culture and invite people in. {an2}- They’ve made it sound
like they were doing okay. {an2}But I have a large family. {an2}They’re both in the business. {an2}I worry that they don’t
have as much runway {an2}as they think they do. {an2}- Okay. {an2}- So I loved the Nooma story. {an2}And I think that they’re struggling {an2}with the journey into franchise. {an2}- If they were to move
into a franchise model, {an2}they have an opportunity to
keep their headquarters here {an2}to provide sources of employment, {an2}to truly be a catalyst for Searcy, {an2}and I would love to see what Deluxe can do {an2}to kind of help them think
through that next level {an2}and what building out a
franchise would look like. {an2}(music) {an2}- [Amanda] It’s impossible to
get this choice exactly right. {an2}How could any six businesses
represent a town of 24,000? {an2}(music) {an2}(crowd chanting) {an2}But as we got ready for
the big announcement, {an2}I found myself wrestling
with an even bigger question. {an2}”How do you balance
progress with tradition?” {an2}I think the small
businesses we’ve met here {an2}have something to teach us. {an2}It’s the community rec center, {an2}the coffee shop where they
already know your order. {an2}It’s the carpenter. {an2}It’s mom’s cooking. {an2}Walking onstage, I’m excited to announce {an2}these six businesses to the town. {an2}And I’m proud that we’re
gonna get to work with them. {an2}(crowd cheering) {an2}- Hello Searcy, woohoo! {an2}(crowd cheering) {an2}- My god, this is so awesome. {an2}First of all, you guys really showcase {an2}exactly what the show is all about, {an2}which is about bringing people together {an2}connecting, having a
synergy in your community, {an2}and people helping other people to survive {an2}and create businesses
which can be passed on {an2}to family generations. {an2}(audience clapping) {an2}- So, the six businesses
that are gonna be featured {an2}in Season Four of a Small
Business Revolution are, {an2}I had to pause of the camera, okay, ready? {an2}(outro music) {an2}If you’re excited to see
the amazing makeovers {an2}from Small Business
Revolution’s Season Four, {an2}wait until you see Episode Two, {an2}where our rebrand helped make {an2}Whilma’s Filipino
Restaurant a Searcy hotspot. {an2}- [Narrator] Whilma’s Filipino Restaurant {an2}is a Searcy gem, {an2}serving up home cooked food {an2}you can’t find anywhere else in the state. {an2}- When I think of my mom, {an2}she cooks her food out of love {an2}- [Narrator] But Whilma is the only chef {an2}and the restaurant is
barely breaking even. {an2}- Income wise, I don’t get much. {an2}- [Narrator] Can the
Small Business Revolution {an2}help Whilma provide a
better life for her family? {an2}- Wow, this is all my dream {an2}- [Narrator] On the next episode {an2}of Small Business Revolution Main Street

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